Tapadia Polyesters SEO Case Study

How Tapadia Polyesters Earned Visibility in Google AI Overviews for Technical Film Searches

A focused AEO and GEO strategy built to strengthen technical authority and improve discoverability across AI-powered search experiences.

Industry

Polyester Films / Manufacturing

Client

Tapadia Polyesters

Platform

AEO + GEO

About Client

Tapadia Polyesters is an India-based manufacturer and supplier of polyester films, including BOPET and recycled PET-related products. The company serves businesses looking for specialised polyester-film solutions across different industrial applications.

With a highly technical B2B offering, the business needed stronger digital authority and better discoverability across both traditional and AI-powered search platforms.

Case Study

The Goals

The Approach

Optimised content around industry-specific questions and search intent
Strengthened topical relevance across product and informational pages
Improved content structure for search engines and AI systems to understand
Combined SEO with AEO and GEO optimisation while monitoring AI-search visibility

The Results

Google AI Overview

Featured for relevant BOPET and PET film searches

Recycled PET

Content surfaced as a source for related information

AI Search

Improved visibility across AI-generated search experiences

The AEO and GEO strategy helped Tapadia Polyesters surface in Google AI Overview for relevant BOPET and PET film searches, while its content was also surfaced as a source for recycled PET-related information.